Promotion

The goal of Promotion Committee is to promote downtown as the community’s social, cultural and economic center.

Objectives

Market a positive image of downtown

Activities:

  • Current: Downtown directory on website, Downtown Shopping and Dining Guide
  • New ideas to consider: Downtown Club, 101 Good Things Going, Female Focus
  • Review information VCB has on enhanced website (e.g. Travel Portland, visitseattle.org, Wenatchee, Spokane)

Establish a downtown identity

Activities:

  • Partner with PBIA on brand/marketing strategy (include Arts Alliance and VCB)

Evaluate existing promotions and create new activities

Activities:

  • First priority: Evaluate existing promotions
  • Girls Night Out
  • Future: Jazz Festival

Continue to strengthen successful events

Activities:

  • Music in the Park
  • Arts Walk
  • Holiday activities
  • First Friday

Projects

  • Market a positive image of downtown
  • Lakefair Summer Sidewalk Sale
  • Girls Night Out
  • Hold joint ODA/PBIA Marketing Committee meeting to develop partnership
  • Implement strategic plan
  • Continue and strengthen successful events

Projects Underway:

  • Culinary Campaign
  • Hidden Treasures

Goals:

  • Downtown Club
  • 101 Good Things Going
  • Expansion of Music in the Park
  • Dragon Boat Festival coordination

Promotion Committee meets the third Friday of the month at Oly Rockfish Grill (700 4th Ave E). Breakfast is at 8 am, the meeting starts at 8:30 am. For more information contact the Promotion Committee Chair: Jane Offutt, Frost & Company, (360) 786-8080.