The goal of Promotion Committee is to promote downtown as the community’s social, cultural and economic center.
Objectives
Market a positive image of downtown
Activities:
- Current: Downtown directory on website, Downtown Shopping and Dining Guide
- New ideas to consider: Downtown Club, 101 Good Things Going, Female Focus
- Review information VCB has on enhanced website (e.g. Travel Portland, visitseattle.org, Wenatchee, Spokane)
Establish a downtown identity
Activities:
- Partner with PBIA on brand/marketing strategy (include Arts Alliance and VCB)
Evaluate existing promotions and create new activities
Activities:
- First priority: Evaluate existing promotions
- Girls Night Out
- Future: Jazz Festival
Continue to strengthen successful events
Activities:
- Music in the Park
- Arts Walk
- Holiday activities
- First Friday
Projects
- Market a positive image of downtown
- Lakefair Summer Sidewalk Sale
- Girls Night Out
- Hold joint ODA/PBIA Marketing Committee meeting to develop partnership
- Implement strategic plan
- Continue and strengthen successful events
Projects Underway:
- Culinary Campaign
- Hidden Treasures
Goals:
- Downtown Club
- 101 Good Things Going
- Expansion of Music in the Park
- Dragon Boat Festival coordination
Promotion Committee meets the third Thursday of the month in the New Caldonia Atrium (116 5th Ave SE) at 8:30 am. For more information contact the Promotion Committee Co-Chairs: Jerry Farmer, 945 Roxy, (360) 236-1010 or Cheryl Selby, Vivala, (360) 754-8482.
