Downtown Academy

Downtown Academy

Downtown Academy

Downtown Academy

The Downtown Academy is a free education series open to everyone.

Downtown Academies will be held on the fourth Friday from 8:30 to 9:30 am most months in 2014.

Upcoming Downtown Academy program:

Seminar: Creating Customers For Life

Description: You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5% increases profits by 25% to 95%. In the presentation, Creating Customers for Life,
we will explain how managers can turn one-time buyers into customers who come back again and again.

About the Presenter: The Washington Center for Women in Business, an SBA funded Women’s Business Center, helps women business owners accelerate success from start-up to growth to market leadership. This includes online business startup training, 150 different business workshops, one-on-one coaching and mentorship, or involvement in several different networking opportunities including the Women’s Advisory Council, a think-tank of women business owners. The Washington Center for Women in Business is part of the Business Resource Center at the Thurston Economic Development Council.

Please RSVP to odaoffice@tss.net.

Previous Downtown Academy topics:

  • Sell More, Spend Less
  • Social Media
  • Human Resources
  • Historic Downtown Olympia – Guidelines for Preserving and Restoring Commercial Properties
  • Crime Prevention Through Environmental Design (CEPTED)
  • Coffee Talk
  • Fraud – Employee Theft and Embezzlement
  • How to Talk to People on the Street
  • Target Marketing – State Workers and Lakefair Attendees
  • Energy Efficiency
  • Initiative 1082 – Proposed Initiative for Privatization of Workman’s Compensation Insurance in Washington State
  • Workplace Safety
  • Small Business Resources
  • How to Benefit from Major Events
  • How to Handle Shoplifting and Unwanted Behavior
  • The Power of Email Marketing
  • Visual Merchandising Displays
  • The Preventable Dangers of Identity Theft and Fraud
  • Doing Business with the City of Olympia
  • PSE’s Energy Efficiency Programs and Services for Businesses
  • City of Olympia planning and updates on initiatives affecting downtown
  • How social media can work for your business
  • How to attract visitors
  • Revitalizing urban transit corridors
  • First Friday think tank
  • The economics of historic preservation and downtown revitalization
  • Guerilla marketing
  • Update on Intercity Transit news
  • Update on downtown projects
  • Tourism
  • Leadership
  • Cross-promotional partnership opportunities with the Hands On Children’s Museum
  • Safety and security
  • Emergency preparedness
  • Social media
  • Law enforcement efforts in downtown Olympia
  • From buddy to boss, five tips on employer/employee relations
  • Creating Artspace in Olympia
  • Maritime history
  • Secret Shopper
  • Law enforcement efforts in downtown Olympia – UPDATE

Email the ODA to be added to our list to be notified of the next Downtown Academy.

Email the ODA if you have suggestions for a topic for the Downtown Academy.

Are you interested in volunteering for the ODA? Click here to view our volunteer opportunities.