Downtown Academy

Downtown Academy

Downtown Academy

Downtown Academy

The Downtown Academy is a free education series open to everyone.

Downtown Academies will be held on the fourth Friday from 8:30 to 9:30 am most months in 2014.

Upcoming Downtown Academy program:

Seminar: Creating Customers For Life

Description: You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5% increases profits by 25% to 95%. In the presentation, Creating Customers for Life,
we will explain how managers can turn one-time buyers into customers who come back again and again.

About the Presenter: The Washington Center for Women in Business, an SBA funded Women’s Business Center, helps women business owners accelerate success from start-up to growth to market leadership. This includes online business startup training, 150 different business workshops, one-on-one coaching and mentorship, or involvement in several different networking opportunities including the Women’s Advisory Council, a think-tank of women business owners. The Washington Center for Women in Business is part of the Business Resource Center at the Thurston Economic Development Council.

Please RSVP to

Previous Downtown Academy topics:

  • Sell More, Spend Less
  • Social Media
  • Human Resources
  • Historic Downtown Olympia – Guidelines for Preserving and Restoring Commercial Properties
  • Crime Prevention Through Environmental Design (CEPTED)
  • Coffee Talk
  • Fraud – Employee Theft and Embezzlement
  • How to Talk to People on the Street
  • Target Marketing – State Workers and Lakefair Attendees
  • Energy Efficiency
  • Initiative 1082 – Proposed Initiative for Privatization of Workman’s Compensation Insurance in Washington State
  • Workplace Safety
  • Small Business Resources
  • How to Benefit from Major Events
  • How to Handle Shoplifting and Unwanted Behavior
  • The Power of Email Marketing
  • Visual Merchandising Displays
  • The Preventable Dangers of Identity Theft and Fraud
  • Doing Business with the City of Olympia
  • PSE’s Energy Efficiency Programs and Services for Businesses
  • City of Olympia planning and updates on initiatives affecting downtown
  • How social media can work for your business
  • How to attract visitors
  • Revitalizing urban transit corridors
  • First Friday think tank
  • The economics of historic preservation and downtown revitalization
  • Guerilla marketing
  • Update on Intercity Transit news
  • Update on downtown projects
  • Tourism
  • Leadership
  • Cross-promotional partnership opportunities with the Hands On Children’s Museum
  • Safety and security
  • Emergency preparedness
  • Social media
  • Law enforcement efforts in downtown Olympia
  • From buddy to boss, five tips on employer/employee relations
  • Creating Artspace in Olympia
  • Maritime history
  • Secret Shopper
  • Law enforcement efforts in downtown Olympia – UPDATE

Email the ODA to be added to our list to be notified of the next Downtown Academy.

Email the ODA if you have suggestions for a topic for the Downtown Academy.

Are you interested in volunteering for the ODA? Click here to view our volunteer opportunities.