9 companies doing social media right: tips for your success

From time to time, the ODA staff takes webinars to further our education. This will be the first installment of a series to pass on that information to the community. Most webinars are business-related. If you have any questions or would like additional information, please contact the ODA at odaoffice@tss.net.

9 companies doing social media right: tips for your success

Presented by Michael Stelzner, Founder and CEO of Social Media Examiner

Statistics:

More than 65 percent of businesses plan to increase their use of main social media platforms. – 2012 Social Media Marketing Industry Report

61 percent of small businesses are landing new business through social media. – Crowdspring

Only 10 percent of small businesses won’t use social media in 2012. – Ad-ology

80 percent of all online Americans use social media. – Nielsen

Tips:

General social media tips:

  • Share “unrelated” yet interesting content.
  • Share similar content across multiple networks if it makes sense.
  • Give people a reason to share your content.
  • Use a lot of photos on your social channels.
  • Don’t overlook growing mobile users.
  • Use multiple methods to capture leads.
  • Integrate social media into your website.

Facebook tips:

  • Leverage new Timeline functionality.
  • Integrate Facebook into your website.
  • Don’t only focus on Facebook.

Google+:

  • Claim your business’s page on Google+.
  • Leverage Google+’s picture bar.

YouTube:

  • YouTube is becoming its own platform. Use it to produce user-generated content.

LinkedIn:

  • Consider creating a community on LinkedIn. You can email them once a week.

9 take home lessons:

  • Social media is a highly visual medium.
  • Showcase your customers.
  • Enable social sharing on all your content.
  • Google+ will impact search results.
  • YouTube is far more advanced than you may realize.
  • Don’t overlook mobile users.
  • Facebook apps add extra function that may keep folks engaged.
  • Try expanding into Google+.
  • Don’t forget about LinkedIn.

Additional resources:

7 creative social media marketing mini case studies

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