From time to time, the ODA staff takes webinars to further our education. This will be the first installment of a series to pass on that information to the community. Most webinars are business-related. If you have any questions or would like additional information, please contact the ODA at odaoffice@tss.net.
9 companies doing social media right: tips for your success
Presented by Michael Stelzner, Founder and CEO of Social Media Examiner
Statistics:
More than 65 percent of businesses plan to increase their use of main social media platforms. – 2012 Social Media Marketing Industry Report
61 percent of small businesses are landing new business through social media. – Crowdspring
Only 10 percent of small businesses won’t use social media in 2012. – Ad-ology
80 percent of all online Americans use social media. – Nielsen
Tips:
General social media tips:
- Share “unrelated” yet interesting content.
- Share similar content across multiple networks if it makes sense.
- Give people a reason to share your content.
- Use a lot of photos on your social channels.
- Don’t overlook growing mobile users.
- Use multiple methods to capture leads.
- Integrate social media into your website.
Facebook tips:
- Leverage new Timeline functionality.
- Integrate Facebook into your website.
- Don’t only focus on Facebook.
Google+:
- Claim your business’s page on Google+.
- Leverage Google+’s picture bar.
YouTube:
- YouTube is becoming its own platform. Use it to produce user-generated content.
LinkedIn:
- Consider creating a community on LinkedIn. You can email them once a week.
9 take home lessons:
- Social media is a highly visual medium.
- Showcase your customers.
- Enable social sharing on all your content.
- Google+ will impact search results.
- YouTube is far more advanced than you may realize.
- Don’t overlook mobile users.
- Facebook apps add extra function that may keep folks engaged.
- Try expanding into Google+.
- Don’t forget about LinkedIn.
Additional resources:
